David Marwick

ADVICE FOR (ZOOM, SKYPE, AND SIMILAR) PRESENTERS

by Ron Sheinson, April 1, 2020 More people are communicating via video imaging. As a nerdy photographer, I offer these comments on using a camera for displaying a speaker / head-plus shot. This was written after recently viewing many internet presentations, from many different sources. 1. Have the lens at face height or slightly above. Many times, the lens is significantly lower (especially when placing a smart phone or laptop close by on a desk.). The face perspective is then not so good, including a view up the presenter’s nostrils. This can best be handled by placing the phone or laptop on blocks or books; laptop screen NOT tilted upward. 2. Do not have the camera very close to the speaker. This distorts the face’s appearance. If you are using a video camera, place it further away and fill the screen by using a longer focal setting on zoom lenses. Do the same for zooming in on smart phones if you have the capability. Be aware, the closer you are to the camera, the more your motion towards and away from the camera is magnified. Minimize rocking back-and-forth as it can be disconcerting. Such motion to/from the mike also causes your voice sound level to vary. A lapel or headset mike is better, but not necessary. 3. Stability. Do have your device securely positioned. Do not use a hand-held phone or video-capable camera. Do use a tripod or accessories that allow for stable placement. 4. Background. –Do not have a distracting background. The person’s image should be what the eye is drawn to. –Do not have a background that is brighter than the person; darker is less distracting. –If you are using a busy background, move further from it. Depending on the type of camera / lens, you can have the person in focus with the background blurred. This provides separation and diminishes the attention drawn to the background. You may also be able to select a digital file photograph to be inserted as your background depending on the video program being used. Useful as your busy or messy background will not be seen. 5. Lighting. Do have light on your face, preferably from behind the camera. Fairly even (flat) lighting from larger diffuse sources is best and helps minimize wrinkles. Do not overexpose your face and do not use side lighting that overexposes one side of your face or background. “burned out” areas lose detail. For specific occasions when you want high contrast or dramatic appearances, one might want to experiment with uneven lighting. 6. Auto-exposure. Except for high-end (expensive) video cameras and video-capable still cameras under manual control, the automatic exposure system assumes the entire field of view is best imaged as intensity equals gray on average. If there are bright areas, the system will turn down sensitivity (equivalent to ‘volume’ control), resulting in your face being too dark, in extreme going to a silhouette. Watch out for bright light in the camera field of view or uneven from the side. These are general considerations, not hard rules. Specific circumstances can have different optimums, depending on what you want to emphasize. Details matter, but are not as important as content. Do not abstain from “Zooming” or creating videos. Experiment. Additional hint for head-shot photographs Stretch (sticking) your head out (forward) looks weird from the side, but from the front it helps minimize double chins. Please address comments and questions to Ron Sheinson, owner, A Sheinson Image–Simcha Photography, Silver Spring, Maryland, at ronald.sheinson@alum.mit.edu

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EXPLAINING YOUR LAYOFF

WRITTEN BY DAVID MARWICK FOR KEMPMILLJOBASSIST ON 30 MARCH If you were laid off — that is, lost your job through no fault of your own — unfortunately you have lots of company. According to the Bureau of Labor Statistics, about 1.6 million people are laid off nationwide in a typical month — that’s more than 70,000 each business day. You may have lost your job because your company downsized to cut costs, moved jobs to Tennessee (or Mexico), or merged with another company. There are multiple possibilities. In theory, your layoff should not reflect negatively on you, and it should not hamper your ability to find another job. (If you lost your job because of unsatisfactory performance, misconduct, or interpersonal differences with your employer, that’s a different story and much harder to navigate.) In practice, however, the fact that you were laid off may raise questions in the mind of a prospective employer. In terms of interviewing for future jobs, it is critical that you know why you were laid off and the scope of the layoffs. In essence, you want to demonstrate that the layoff was not about you, but rather that you (through no fault of your own) were caught up in broader trends. The more you know about the circumstances of your layoff, the stronger the case you can make to a prospective employer. Know how many people were laid off at the same time. The more people, the better for you. The fewer people, the more a prospective employer may wonder whether the layoff was a disguised firing. Try to obtain relevant documentation, such as a company press release or newspaper article, that describes the extent of and reasons for the layoff. Know how your employer selected which people to lay off. Was a whole division or other unit disbanded because of a corporate restructuring? Was the layoff due to a lack of orders? Were the layoffs based on seniority and you were a newcomer? In a 2015 article for the Washington Post, Rita Trehan — a former senior executive and Chief Human Resources Officer with more than three decades of progressive career experience — suggests some steps you can take in an interview to minimize the fallout of being laid off: Address the issue upfront. Deal with the layoff early in the interview. It’s better to address it upfront. Focus on the positive. Explain briefly why you’re in the market for a new position without lingering on the details. Describe what you achieved in your prior role and how those capabilities relate to the job at hand. Never badmouth your former employer. Even if you harbor resentment about how the layoff was handled, resist the urge to speak negatively about your former boss or the company. You want to be seen as a positive person and a team player. *   *   * For Further Reading: “5 Ways Microsoft Employees (and You) Can Prep for Layoffs” by Caroline Ceniza-Levine (SixFigureStart.com, July 14, 2014). “How to Explain Your Layoff During an Interview” by Rita Trehan (Washington Post, Sept. 10, 2015).

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JOB SEARCH 101 WITH CAROLINE CENIZA-LEVINE

WRITTEN BY DAVID MARWICK FOR KEMPMILLJOBASSIST ON 20 JUNE 2019 You worked hard in school (be it high school, college, or grad school) and you finally graduated. Congratulations! Now what? In a way, doing well in school is like a child’s game of connect-the-dots. It takes a lot of work, but if you follow the rules, you will end up with a degree. Looking for a job is very different. It’s like being handed a blank piece of paper and a box of crayons and being told “Good luck!” Myriad online articles cover various aspects of the job search, but I recently found a free podcast series that walk you through all the major steps of a job search. Earlier this year, Caroline Ceniza-Levine of SixFigureStart recorded a seven-part podcast which she calls “Five Days Behind the Scenes in the Hiring Process.” You can sign up to watch them at https://www.sixfigurestart.com/job-search-mini-course. The seven episodes total 107 minutes, with very little “selling” imbedded in them. Here is a summary of each: Episode 1: Introduction (9 minutes). She describes how her career unfolded, provides an overview of the five substantive modules, and explains their sequence. Episode 2: Resumes (17 minutes). She highlights what makes a good resume and how recruiters (and others) read resumes (focusing on career progression, brand names, and tangible results). Then, she offers tips on preparing a resume and clarifies the limits of resumes. Finally, she notes that resumes are just one marketing tool and that marketing is just one of six major steps in your job search. Episode 3: Job postings (17 minutes). She describes sources of job postings, ways to analyze them (in terms to content, tone, and emphasis), and their limits. Episode 4: Recruiters (14 minutes). She defines the different kinds of recruiters (for example, inhouse vs. contingent), the best ways to work with recruiters, and actions you should take when a recruiter calls you. Episode 5: Interviews (14 minutes). She identifies the common types of interviews (such as phone, Skype, and group interviews) and identifies job seekers’ common verbal and non-verbal mistakes during interviews. Episode 6: Job search targets (12 minutes). She notes that your “ideal” job lies at the intersection of four factors–your interests, strengths, priorities, and opportunities. To stimulate your thinking, she suggests a lengthy list of possibilities for each factor. Finally, she explains how knowing your job search targets affects all of your job search steps. Episode 7: Wrap-Up (25 minutes). She outlines her six-step approach to a job search and explains how the material in each of the five substantive podcasts relates to these steps.

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IMPROVE YOUR LINKEDIN BACKGROUND IMAGE

WRITTEN BY DAVID MARWICK, KEMPMILLJOBASSIST ON 16 MAY 2019. On your LinkedIn page, above and to the right of your head shot, is a large rectangle, known as your background image. The default option for this image looks like the night sky — a blue background with stars in constellations. Instead of retaining this default option, you can make this large space work for you by inserting content that reinforces your “brand.” It’s a great way to help a reader see you the way you want to be seen. The custom background “can make your profile stand out and put itself in a category of one,” said William Arruda, who Entrepreneur Magazine dubbed the “personal branding guru.” Here are a few examples of how people can effectively use their background image to reinforce their brand: 1. Christopher Doerr is a packaging company sales executive, and his image shows products that use his company’s packaging. 2. Alex Freund is a career coach, and his image shows him teaching a class. 3. Peggy McKee is also a career coach. Her brief webinar on background images inspired me to write this article. Her image (pictured below left) shows the cover of one of her books and identifies her as an “Amazon.com best-selling” author. 4. John Nemo is a LinkedIn guru. His image (pictured below right) includes the covers of two of his books and the logos of publications where he has been quoted. 5. Claudia Williams is a leadership consultant. Her image shows her giving a TED Talk. Other people use cityscapes, landscapes, or something similar. Such content is more interesting than the default option, but — no matter how breathtaking the shot — it does not help others understand who you are and what you offer. For further reading: William Arruda, “The Best LinkedIn Backgrounds And How To Create Yours,” October 7, 2018. He provides links to seven LinkedIn profiles and explains why the images are effective. Dann Albright, “How to Choose the Perfect LinkedIn Background Photo,” March 27, 2018. Lindsey McMillion Stemann, “3 Tips for the Optimal LinkedIn Background Image,” originally published September 21, 2015, updated January 2017. By David Marwick, KempMillJobAssist

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DEAR RECRUITER, WHERE DID YOU GO?

WRITTEN BY DAVID MARWICK FOR KEMPMILLJOBASSIST ON 16 AUGUST 2018. Consider this common scenario: A recruiter reaches out to you about a great job. You agree you are well qualified, and you like the location, salary, and company. You submit your resume, but then hear nothing. Or you get the interview, but then hear nothing. Or you are a semifinalist, but then hear nothing. Now you’re baffled and frustrated — not only did you not get the interview or job, but you don’t know why. You contact the recruiter but get no reply. You wonder why the recruiter is so rude. All you want is a few minutes of her time to help you understand why you didn’t get further in the process and how you can be more competitive next time. Lack of feedback throughout the hiring process — the “ghosting” of the job-hunt world — has long frustrated job seekers and, recently, recruiters. (It is an issue for human resources specialists and hiring managers as well.) Remember that a recruiter normally works for the prospective employer, not for you, and usually has little or no incentive to provide feedback, much less candid feedback. Here are three possible explanations why you didn’t hear from the recruiter: No time: If you applied for a job, others did, too — perhaps another 20, 200, or even more. For a few, their resume was good enough to earn them an interview; for a very few, their interview was good enough to land them on the final list; but only one of them was offered the job. Why would a recruiter want to spend even a few minutes explaining to each of 20, 200, or more unsuccessful applicants why they didn’t get an interview, a spot on the final list, or the job? A recruiter is typically paid to whittle down a large pile of applications to a manageable number for the hiring unit to interview and make a final selection. Once she completes her work on one opening, her priority is the next opening. She is not paid to speak with unsuccessful applicants, and every minute spent with them is a minute not spent on the next opening. Lack of information: Perhaps the recruiter did not make the final decision and, therefore, cannot discuss it in-depth. Moreover, recruiting professionals caution against taking at face value any explanation offered by a recruiter; it may not be the whole truth. The risk of being sued: You didn’t get to the next step in the process because you were not as appealing as another candidate. Perhaps the other person went to a better school; had better grades, more relevant experience, or stronger references; or seemed to be a better “fit” with the company’s culture. Many things that a recruiter might tell you about why you didn’t get the job might appear to you to be based on age discrimination or some other prohibited practice, and therefore may seem potentially actionable. Why would a recruiter want to expose herself to that risk? On the other hand, there is one reason to provide feedback. If you are an excellent candidate, but not the best candidate for this job, the recruiter may want to stay in your good graces and may therefore be willing to provide feedback. Ironically, in the current hot labor market, the shoe is increasingly on the other foot, as recruiters have trouble connecting with job seekers. There are stories of excellent candidates who “ghosted” recruiters by not answering phone calls, texts, and emails. Presumably, they “disappeared” because they found an even better job or were otherwise no longer interested.

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HOW A JOB-SEARCH ‘BUDDY’ CAN HELP YOU FIND YOUR NEXT JOB

WRITTEN BY DAVID MARWICK FOR KEMPMILLJOBASSIST ON 12 JULY 2018. Looking for a job can be lonely. Having someone to check in with periodically can offer emotional support and accountability. We call this person a “job search buddy.” (A job search buddy is one type of “accountability buddy” or “accountability partner.” This buddy can help you meet your goals in maintaining your exercise routine, writing a minimum number of pages, and so forth.) For many job seekers, it is easy for weeks to turn into months without forward movement if their days are not structured. Career coaching expert Caroline Ceniza-Levine suggests that “you have either a formal accountability partner that you check in with about your job search or at least a good friend who encourages you when you need it.” The job search buddy notion is based on a practice at my job many years ago. Each Monday afternoon, our boss would meet with his half-dozen or so direct reports to review the status of all our projects. One week, he would ask where we stood on each project; specifically, whether we were on target to meet the project’s next milestone and, if not, why not. Thus, we had to commit — to him and to our peers — to our progress in the weeks ahead. The next week, he would review our progress against those commitments. If anyone missed a milestone, he would bore in on that failure. He was generally not very understanding about missed milestones. Even if his implementation left something to be desired, the concept was sound. Here are some thoughts about how this can work. The buddy need not be an expert in job search or in the job seeker’s chosen field. Rather, the buddy should be calm, mature, and organized. The person doesn’t necessarily need to be a family member or a close friend, as the people closest to us may not fully understand the stress being experienced of one’s unemployment. After an initial meeting or phone call, the job seeker and buddy will check in by phone regularly (preferably once a week). Having a set meeting schedule contributes to accountability, discouraging the job seeker from postponing the meeting if there’s little progress to report. Each week, the job seeker will agree on a few goals to pursue during the coming week. (These goals should be specific, measurable, attainable, relevant, and time-based, as noted in the articles listed below.) The following week, they will discuss the progress made — and obstacles encountered — in achieving those goals; brainstorm on ways to overcome the obstacles; and set new goals for the following week. Some buddies click, but others don’t. After four to six weeks, the buddies should discuss whether their partnership is working. If it is not working for either partner, no one should continue out of a sense of obligation. It’s not a negative reflection on either one. Unless you’re making great progress on your job search, consider enlisting a job search buddy. And good luck! For Further Reading: Caroline Ceniza-Levine, “Stop Editing Your Resume! Ten More Productive Actions To Improve A Slow Job Search,” June 24, 2018. Lelia Gowland, “How To Get (Or Be) A Good Accountability Buddy,” April 16, 2018 Alyssa Gregory, “SMART Goal Setting 101,” March 12, 2018 Steph Corker, “How to Be an Accountability Buddy,” January 17, 2018 Daniel Zahorsky, “5 Elements of a SMART Business Goal,” January 8, 2018 Monica Torres, “4 Crucial Steps to Finding a Job If You’ve Been Unemployed for More Than 6 Months,” June 29, 2017.

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CLUSTERING SHORT-TERM JOBS ON YOUR RESUME

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WRITTEN BY EDITOR ON 07 JUNE 2018. “Ron” has great credentials — he has excellent degrees, and has worked for top-notch employers. Two years ago, however, despite his excellent performance and through no fault of his own, Ron’s employer terminated him. Since then, Ron has taken on several short-term gigs; they keep his income flowing and keep him active. Should he list these gigs on his resume, or be left with a two-years-and-growing “hole” since the end of his previous long-term job? There are three possible solutions to this conundrum. Two of them have significant shortcomings, but the third solution addresses both shortcomings. Solution #1: Leave his resume as is and explain the hole during an interview. Solution #2: List each gig by itself. But doing so can create an appearance problem — he may appear to be a job-hopper, someone who held several jobs over a short period of time. Job-hopping “can raise concerns with recruiters,” according to Tom Lovett, president of an executive search firm in Dayton, Ohio. “Job-hopping may be a sign of poor interpersonal skills and lack of performance,” he said. Ron could try to avoid this issue by specifying that the gigs were short-term contracts, but busy recruiters may not review his resume carefully enough to learn that. Solution #3: Create an employment block that accommodates multiple short-term gigs. This approach means there are no unexplained gaps in employment and it also avoids the appearance of job-hopping: IT EXECUTIVE, KEMP MILL CONSULTING October 2016 to present Provide IT consulting services, including infrastructure design and software implementation, for health-care companies ABC Health Care Network Accomplishment 1 Accomplishment 2 XYZ Associates Accomplishment 1 Accomplishment 2 JKL Care Group Accomplishment 1 Accomplishment 2 The “clustering” approach can also work for an early-career worker. Our client Sue had secured her first “real” job, with substantial IT responsibilities. Before that, she had worked for three summers, performing similar lower-level IT tasks at each company. To save space and avoid repetition, she could cluster the summer jobs into one employment block. Here’s what this could look like: SUMMER IT INTERN (SUMMERS 2015-2017) PQR Consulting, Baltimore, MD (2017) Green Acres High School, Reisterstown, MD (2016) Stunned Ox Mattress Factory, Dundalk, MD (2015) Representative accomplishments: Accomplishment 1 Accomplishment 2 Accomplishment 3 By David Marwick for KempMillJobAssist

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LINKEDIN TIPS–PERSONALIZE YOUR URL,NAME, INVITATIONS

WRITTEN BY DAVID MARWICK FOR KEMPMILLJOBASSIST ON 22 FEBRUARY 2018.  Following up on our Jan. 25 article about the differences between your resume and your LinkedIn profile, here are four tips for getting the most out of LinkedIn. Personalize Your URL When you join LinkedIn, you will be assigned a unique, but clunky, URL (Uniform Resource Locator, aka web address). It includes your first and last name and nine numbers and letters. For example, the URL for one of the thousands of people I found on LinkedIn named John Smith is https://www.linkedin.com/in/john-smith-3375a713b. Your LinkedIn URL should be part of the contact information on your resume, and a personalized URL looks better than the one you are automatically assigned. In addition, you can use your personalized URL to advertise your business or specialty: https://www.linkedin.com/in/alexfreundcareercoach, for example, or https://www.linkedin.com/in/hirejohnnemo. Personalize Your Name If a prospective employer likes your resume, the typical next step is to look for you on LinkedIn, to learn more about you.  If your resume includes your LinkedIn URL, no matter how clunky, it is easy to find you.  But if your resume does not include your LinkedIn URL, finding you can be a challenge. We all think that we are one of a kind, but we likely share our name with many other people. For example, I found that there are 189 people in LinkedIn named Daniel Goldstein and 316 people named Benjamin Cohen. How likely is it that a prospective employer will take the time to sort through many profiles to find yours? These numbers are dwarfed by the number of LinkedIn members with more common names.  For example, I found 2,426 people in LinkedIn named Thomas Jones, 4,341 people named Tom Jones, and 62,465 named John Smith. To find a specific Daniel Goldstein or Benjamin Cohen, it is possible to search within LinkedIn by state or other descriptor, but not every prospective employer can be assumed to know how to do this. Finally, you can distinguish yourself from all the people who share your name by using your middle name, a middle initial, and so forth. Personalize Your Invitations To grow your LinkedIn network, you will want to invite people to connect to you. LinkedIn provides the generic text with an offer to let you customize your invite and the advice that “LinkedIn members are more likely to accept invitations that include a personal note.” If you are inviting someone who knows you reasonably well, a personal note may not be necessary. If, however, you met 10 people at a conference last week and are inviting each of them to link to you, a personal note may help refresh their memories when they see your name. For example, you might say: “I enjoyed meeting you at the [name] conference last week and discussing [topic] with you.” Use Capital Letters to Format Your Profile  Relative to Microsoft Word, LinkedIn offers few options for formatting your text. In Word, you can bold, italicize, or underline text to make it stand out.  In LinkedIn, by contrast, you can do none of those things. However, you can use CAPS to set off sections of text.  For an example of using CAPS in this way, please watch John Nemo’s 18-minute video on how he reformatted the LinkedIn profile of Tom Ziglar, son of super-salesman Zig Ziglar, at http://linkedinriches.com/tz/. Bottom line: You can get more from LinkedIn by personalizing your URL, invitations, and name, and by using capital letters to format your profile.

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YOUR RESUME VS. YOUR LINKED IN PROFILE

WRITTEN BY DAVID MARWICK, KEMPMILLJOBASSIST ON 25 JANUARY 2018.  Your resume and your LinkedIn profile are both intended to interest a potential employer in hiring you, or at least in interviewing you. Both recount your work experience, education, and related information. But they differ in four significant ways: First, your resume should be tailored, or customized, to a specific job opening. In contrast, your LinkedIn profile should cover all of your relevant education and experience.   Your resume should focus on the aspects of your education and experience that most closely align with an employer’s needs, as put forth in the job description. This means that you may need to revise your resume for each job vacancy. (See “How to Customize Your Resume” in the Dec. 28, 2017, issue for more on this topic.) Second, your resume should be one or, at most, two pages. (See  “Resumes – Part 1 in the Dec. 14, 2017, issue for more on this topic.) In contrast, your LinkedIn profile is essentially a resume without space constraints. Of course, even though LinkedIn does not impose space constraints, you still need to make every word count. Third, in your resume, you have control over how you portray promotions, or other changes, within one organization. In contrast, on LinkedIn, you cannot control that. On LinkedIn, if you have been promoted, or otherwise moved within a company, each new position is portrayed as a stand-alone new job. Therefore, if you were promoted three times in 10 years within your company, it will appear that you had three different jobs. And, if an employer does not examine your resume carefully, you may appear to be a job-hopper. In contrast, on your resume, there are two ways to make clear that you moved within the same company, which are illustrated in the nearby chart. In Example 1, the company name and your total tenure there are bolded, so that time at one company is easy to distinguish from time at another company, while the dates of your stints within the company, although flush right, are not bolded. In Example 2, your total tenure at the company is shown flush right, while the dates for your stints at jobs within the company are indented from the right.  Looking like a job-hopper can turn off a potential employer, who may be reluctant to hire and train you for only a short stint. Either of the two approaches shown in the examples below can help avoid this appearance. Fourth, on LinkedIn you can attach documents, video clips, or other material. On your resume, while you cannot attach documents, you can provide useful links. For example, if your employer is not a household name, you can include a brief description of your employer’s business and the URL for its web site. Similarly, if you wrote a particularly noteworthy article, you can include the URL for the article. Example 1 Grayson’s Furniture Stores 2011-Present Asst. General Manager, Jacksonville, FL ($350M sales/year) 2013-Present Branch Manager, Charlotte, NC ($120M sales/year) 2012-2013 Branch Manager, Fayetteville, NC ($70M sales/year) 2011-2012 Smith’s Furniture Stores, Tupelo, MS 2008-2011 Promoted rapidly through series of increasingly responsible management positions, based on strong financial, operating, and team building performance. Example 2 Grayson’s Furniture Stores 2011-Present Asst. General Manager, Jacksonville, FL ($350M sales/yr) 2013-Present Branch Manager, Charlotte, NC ($120M sales/yr) 2012-2013 Branch Manager, Fayetteville, NC ($70M sales/yr) 2011-2012 Smith’s Furniture Stores, Tupelo, MS 2008-2011 Promoted rapidly through series of increasingly responsible management positions, based on strong financial, operating, and team building performance. Bottom line: Your resume and LinkedIn profile both convey important information about your qualifications for a job, but to make the most efficient use of them, it’s helpful to know how they differ.

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HOW TO CUSTOMIZE YOUR RESUME

WRITTEN BY DAVID MARWICK, KEMPMILLJOBASSIST ON 28 DECEMBER 2017 one standard resume and use it to apply for diverse jobs, you’re wasting your time. Instead, it is now widely accepted that you must carefully customize your resume for each vacancy. At a Job Assist workshop in 2013 (available at http://JobAssist.org/resources/resumes/), we presented an actual announcement for a nursing job and illustrated how a hypothetical candidate could analyze her suitability for the position and craft the appropriate resume for her application. You can follow a similar four-step process to determine your suitability for a job and customize your resume, thereby increasing your chances of getting an interview — the next stage of your job search. Sample Qualifications Matrix Required Qualifications Your Applicable Education and Experience B.S., Nursing B.S., Nursing, Montgomery College Maryland State license 223344 4 years’ nursing experience 4 years’ nursing experience at Holy Cross Hospital, including 1 year in Pediatrics and 2 years in Maternity Desired Qualifications Your Applicable Education and Experience 2 years’ supervisory experience 1.5 years’ supervisory experience in Maternity Experience with dialysis None Step one: Find a job you’re interested in and well-qualified to do. This should be obvious, but many people submit resumes for jobs even if they are not well-qualified. Uploading your resume to a job-search site and clicking “Send Resume” on any job that closely matches your interests without knowing anything about the company or the details of the job is not a good strategy. In response to the large number — and frequent unsuitability — of applications, employers increasingly use applicant tracking systems (ATS). These systems sift through many resumes to find the few that best meet the employers’ criteria. Step two: Analyze the job’s requirements and your relevant education and experience. To help applicants do this, we developed the Qualifications Matrix, a pretentious name for a simple, two-column table you can see in the accompanying illustration. In the left column, you list the job’s requirements, distinguishing required qualifications from desired (but not required) qualifications. In the right column, you list anything in your education and experience that meets these requirements and would help convince an employer that you are qualified for the job. Step three: Decide if you should apply. After completing the matrix, decide if you should complete a resume and apply for the job. The rule of thumb is that if you have solid credentials in two-thirds to three-quarters of the requirements, it is worthwhile to apply. Employers sometimes “shoot for the moon,” listing an unrealistically large number of requirements. They may not find anyone who is strong in every area and may end up hiring someone who has solid credentials in six of eight areas. But when they put together a vacancy announcement, they may have little incentive not to ask for everything on their wish list. Moreover, you may have some wiggle room on requirements, depending on whether your resume is evaluated by a person or a machine. For example, the employer may want two years of supervisory experience, but you only have one and a half years. If a human evaluates your resume, one and a half years may be close enough, but if an ATS evaluates your resume, there is less likely to be wiggle room. Step four: Incorporate the results into a customized resume and apply. Simple enough. Good luck! For Further Reading Online: “How Do I Get Employers to Stop Labeling Me as ‘Overqualified?’” by Alex Durand (12.2017) “Why Aren’t Big Job Boards Working for Me?,” by Nick Corcodilos (10.31.17) “The Importance of Applicant Tracking Systems: An Interview With Talent Tech Labs,” by Ryan Craig (4.28.17)

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