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Joe Apfelbaum’s 22-Point LinkedIn Checklist

by David Marwick, KempMillJobAssist August 17, 2026 Joe Apfelbaum, ​a LinkedIn trainer, among other things, created a 22-point checklist to help you optimize your LinkedIn profile. For each one, he explains why it is important and offers suggestions on how to improve it. Some of Joe’s advice is more relevant to business owners seeking new business than to individuals seeking a job. Here is a list of the 22 items, including comments on how Joe has been creative in populating those fields. LinkedIn Banner: Your Digital Billboard (Comment:  His banner field rotates through five images, each of which highlights another aspect of his business.) Profile Photo: The 21x Multiplier Name Field: Keep It Simple and Compliant (Comment:  This field allows you to pronounce your name. He not only pronounces his name, but also includes a sales pitch. Headline: Your 220-Character Sales Pitch Profile Verification: The Trust Signal Pronouns Field: Strategic Real  Estate (Comment:  In some circles, specifying your pronouns signals a particular political outlook, which can be helpful or harmful, depending on your target companies. Instead of listing his pronouns, he describes himself as a “LinkedIn Whale.” LinkedIn Premium: Worth the Investment? About Section: Where Conversions Happen Recommendations: Third-Party Validation Skills: Align with Your Goals Content Posting: Your Visibility Engine Featured Section: Your Highlight Reel Custom URL: Professional and Memorable Experience Section: Proof of Your Track Record Services Page: Your LinkedIn Storefront Follower Growth: Quality Over Vanity Metrics LinkedIn Newsletter: Direct Access to Your Audience Video Content: The 5x Engagement Multiplier Social Proof: Getting Others to Talk About You LinkedIn Live Events: Real-Time Authority Building Company Page: Amplify Your Personal Brand Education Section: Credibility and Keywords (Comment:  In the section where people usually list their educational credentials, he has this text:  “Whatsapp Me +1-917-865-7631” You can find “The Ultimate 22-Point LinkedIn Checklist (2026 Edition)” at  https://joeapfelbaum.substack.com/p/linkedin-profile-optimization-tips He says it’s been optimized for the 2026 algorithm. You can learn more about Joe at https://www.linkedin.com/in/joeapfelbaum/ He has 500+ followers and about 57,000 followers on LinkedIn. Our usual caveat:  Profit-seeking coaches presumably provide some content for free in the hope that you will later purchase some of their services. Joe has woven numerous sales pitches into both his LinkedIn profile and this checklist.

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Your long tenure looks like a red flag

by Lisa Rangel, 08.02.26 [This is the text of Lisa Rangel’s 08.02.26 email.] When you have spent a decade or more at one company, hiring teams usually ask each other one question: “Can this person adapt?” It does not matter that you led four major transformations, expanded into new markets, and delivered results year after year. If your resume reads like a list of responsibilities under one employer, the assumption is comfort, not capability. A long-tenure resume works when it shows distinct chapters within the company, not one uninterrupted run. It works when you quantify scope changes, promotions, and P&L growth. When you describe cross-functional leadership that mirrors what an outside hire brings. And when the language signals range and repeated impact, not just loyalty. Your resume should make it clear you chose to stay because the growth was worth it. Not that you stayed because leaving would have been the easier move.

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Your Email Address and Job Search

by David Marwick, KempMillJobAssist July 28, 2026 We all have an email address (and often more than one), but typically don’t give it much thought. This article discusses (1) how an “old” email address can work against you during your job search and (2) why you should consider setting up a separate email address for your job search. How an “old” email address can work against you Your email address is part of your “brand,” how people think about you. There are numerous security and other reasons to avoid “legacy” providers like Hotmail and Yahoo, but from a job-search standpoint, an “old” email–set up years ago–can label you as old. I found a few articles that discuss this issue. As a general matter, recruiters and others who review resumes are reluctant–for legal reasons–to admit that an old email address might work against you because it might be seen as age discrimination. Nevertheless, the underlying tone of the articles is that an old address is, at best, neutral and likely to be viewed negatively–and nobody says it’s a plus. Not so Hotmail: What your vintage email address says to potential employers by Ren LaForme, November 14, 2021 https://www.poynter.org/tech-tools/2021/not-so-hotmail-what-your-vintage-email-address-says-to-potential-employers-2/ Didn’t get the job?  You might want to change that old email address  by Gretchen Skalka, no date shown https://careerinsightsconsulting.com/resumes/best-practices-for-your-email-address/ How your email address affects your job search by Steve Patrizim, June 21, 2022  https://www.careercantina.com/tips/how-your-email-address-affects-your-job-search Why you should consider setting up an account for job search There are three reasons to consider setting up a separate account. First, especially if you receive a lot of emails every day, you don’t want emails that relate to your job search to get mixed up or “lost” among your personal emails. Second, during your job search, you may end up on mailing lists that won’t be relevant later.  Once you’ve found a job, you may want deactivate that account, and those emails will cease. Finally, I have read (but don’t know this independently) that people can “scrape” your email address from your LinkedIn account and sell this information to marketers.

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Employers Seek Employees Who Are Willing to Learn

by David Marwick, KempMillJobAssist July 28, 2026   A willingness to learn is more important to employers than years of experience, even experience with AI, according to one company’s chief talent scout. This is particularly important now because, as reported in The Wall Street Journal, big businesses, who had held off on hiring, are now starting to hire more employees to work with AI. Employers seek employees who are are willing to learn “Instead of looking for candidates with years of AI experience, employers increasingly want workers who can prove they’re willing to learn (emphasis added),” according to the head of talent acquisition and human resources at San Francisco-based OpenArt AI. “The willingness to learn is the biggest thing that we really need right now,” said Sultan Khan, according to a July 20, 2026, article by Brittany Miller on www.FoxBusiness.com (link below). “The people that are open to learning are the ones that we’re seeing grab jobs really quickly in this current landscape.” He said resumes packed with years of AI experience aren’t necessarily what stand out. “I think the biggest thing that helps make people stand out to me is when I see that they’ve done a lot of side projects or a lot of learning,” he said, pointing to applicants who complete AI courses, earn certifications or experiment with AI tools on their own. Big businesses are starting to do more hiring  Khan’s advice is particularly timely, according to Chip Cutter’s July 26, 2026, article in The Wall Street Journal (link below). He reported that, for months ”major employers treated hiring as an expensive last resort,” but “a shift is emerging across industries.”  “Major employers largely held back on adding people due to economic uncertainties or a belief that artificial intelligence could shoulder more tasks on the job. “But some executives say the costs and limitations of AI now demand that more people be added; others want to hire people back following layoffs.” Resources to improve your AI knowledge If you would like to improve your AI skills, our article on AI provides links to no-cost/low-cost courses on AI, but it’s worth noting that this article was compiled more than a year ago, so better resources may be available now (link below). A personal note:  At JobAssist, we often see job-seekers who earned their last degree (whether a B.A./B.S. or higher), 5 or more years ago and have not invested in themselves since then, by taking online courses, webinars, etc.  This presumably weakens their chances of landing a new job. Links to articles “Inside the AI boom: A talent chief’s playbook for winning in the job market,” by Brittany Miller, July 20, 2026 www.foxbusiness.com/technology/inside-ai-boom-talent-chiefs-playbook-winning-job-market “Big Companies Are Starting to Hire Again, Defying Predictions of AI Wipeout,” by Chip Cutter, July 26, 2026  www.wsj.com/business/big-companies-are-starting-to-hire-again-defying-predictions-of-ai-wipeout-f4974e99 “Learning AI May Help You Land Your Next Job,” by David Marwick, 03.31.25  www.jobassist.org/learning-ai-may-help-you-land-your-next-job/

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“Do NOT Do These 4 Things on LinkedIn If You Want a Job”

Summary of a July 1, 2026, post by J.T. O’Donnell Prepared by David Marwick, KempMillJobAssist July 13, 2026 Here’s a summary: Stop writing a “clever” headline Recruiters hunt by keywords: hard skills, tools, titles, and skill sets. They load those terms into the search, and the algorithm serves up the profiles that match. Every fancy adjective you use in place of a real keyword pushes you further down the results.  Stop writing an epic novel in your About section Recruiters want a fast, clear summary. The move that works is three short sentences that roll up your experience in numbers. How many years do you have in your field? How big were the teams you led? What was the range and size of the projects you ran? Roll up the total, because numbers are the easiest thing for the human eye to catch and understand. Under your quick summary, add a clean vertical list of your core skills. That triggers what I call the check-mark effect: the recruiter scans down, validates each skill, and keeps scrolling to see where you earned it. Short, numbers, skills. That’s it. Stop letting your resume and LinkedIn disagree Your resume bullet points must match your LinkedIn work history. Because so many people are now generating fake resumes with AI, recruiters have started cross-checking. When a resume looks like a fit, they jump to your LinkedIn to confirm it’s legit. If the two don’t line up, you look like a risk.  Stop treating your profile like a “set it and forget it” page LinkedIn runs on a give-get model. You give by commenting thoughtfully on other people’s posts, real perspective, not “Great job.” You get by posting about your own industry and expertise. That activity is how the algorithm understands you, validates you, and confirms you’re a real human being.  You can learn more about J.T. at https://www.linkedin.com/in/jtodonnell/ You can read the whole article at https://www.linkedin.com/pulse/do-4-things-linkedin-you-want-job-j-t-o-donnell-zfkfc/ Her post includes a 5-minute podcast on the topic. Our usual caveat:  Profit-seeking coaches presumably provide some content for free in the hope that you will be induced to buy some of their services. If you have comments/questions about this article, please email KMJobAssist@gmail.com

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How do I explain why I’m leaving a lousy employer?

Summary of advice from Nick Corcodilos by David Marwick, KempMillJobAssist July 7, 2026 Nick Corcodilos, in his blog, recently addressed a question that is unfortunately common:  How do I explain why I’m leaving a lousy employer? Nick is the founder of www.AskTheHeadhunter.com You can learn more about him at https://www.asktheheadhunter.com/about His advice consists of two basic points: Don’t talk about the lousy employer. Do talk about what counts​, how you can contribute to a new company. You can find the short article here: https://www.asktheheadhunter.com/18278/how-do-i-explain-leaving-a-lousy-employer by Nick Corcodilos, July 6, 2026

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10 Foundational Characteristics of an Effective Resume

Based on a May 26, 2026, email from Jessica Hernandez, Founder of www.GreatResumesFast.com Note: Very lightly edited by David Marwick, KMJobAssist@gmail.com Below is a list of 10 foundational strategies for a truly impactful resume that grabs a hiring manager’s attention. 1. Start every bullet with a powerful action verb.Transformed, Spearheaded, Orchestrated, Pioneered, Secured- these are some of my favorites. Avoid passive phrases like “responsible for” or “duties included.” 2. Include specific metrics whenever possible.“Reduced costs by 22% in 6 months” is more powerful than “Reduced costs significantly.” Name clients, industries, time, scope, volume, – the more specific, the better. Specifics are evidence of your value. 3. In the top 1/3 of your resume, answer the hiring manager’s 4 main questions. What role are you targeting? What impact have you made? Do you have the right skills/experience? Can you deliver results in the future? If a resume doesn’t answer these four questions quickly and clearly, it won’t get a callback. 4. Look for themes across your career.What are you consistently known for? Does your resume reflect that story? Incorporating your personal brand and career story sets you apart from every other candidate on the market. This is why we invest so much time in uncovering our clients’ career stories. It’s the difference-maker. 5. Use the C.A.R.T. format: Challenge + Action + Result + Tie Back.Starting with the result grabs attention. Tying it back to the company’s needs proves you’re the right person for the role. 6. Include testimonials that reinforce your personal brand and the needs of the company. 7. Use bolded text for key achievements to draw the reader’s eye to your most impressive results. 8. List relevant professional development that aligns with your target role. It is important to align everything on your resume (including professional development) to your target role. This is probably the most critical rule for resumes. 9. Choose a professional format with white space in an easy-to-read F or Z pattern. If you have my executive resume template, then you’re already ahead of the game. It’s set up in an F-pattern for easy readability and scanning. 10. Proofread!Nothing kills credibility faster than typos.

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Jessica Hernandez’s 20-Point Resume Checklist,

by David Marwick, KempMillJobAssist, 12.31.25 Jessica Holbrook Hernandez founded https://greatresumesfast.com/ in 2008. In a December 30, 2025, email, she shared the below 20-point resume checklist. You can learn more about her at https://www.linkedin.com/in/jessicaholbrook/  and about her company at https://www.linkedin.com/company/great-resumes-fast/ 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 𝟭: 𝗪𝗵𝗮𝘁 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗿𝗼𝗹𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴?  Before anything else, a hiring manager needs to know: “Is this person even applying for this job?” ☐ Target job title is at the top of your resume ☐ Title matches the role you’re applying for ☐ You chose clarity over cleverness (no cute titles like “Marketing Ninja”) ☐ The reader knows within 3 seconds what role you want  𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: If they have to guess what you’re applying for, they won’t guess. They’ll move on. 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 𝟮: 𝗪𝗵𝗮𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂’𝗿𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗶𝘁? This is where most resumes fail. They list responsibilities instead of results. ☐ You have a “Significant Accomplishments” section in the top third ☐ Your 3 biggest wins align with the job’s top priorities ☐ Each accomplishment includes metrics (not just tasks) ☐ Past performance proves future success   𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Employers judge your future performance based on your past performance. If you can’t show what you’ve accomplished, they’ll assume you haven’t accomplished much.   𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 𝟯: 𝗪𝗵𝗮𝘁 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗼𝘃𝗲? Anyone can claim to be a “strategic leader.” The question is: can you back it up? ☐ Core strengths section with 12-15 hard skill keywords ☐ Skills match the job description (not generic soft skills) ☐ Personal branding statement that couldn’t be said about anyone else ☐ Your differentiators are crystal clear ☐ Top 3 hard skills appear right under your target title   𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Your differentiators are what separate you from the other 200 applicants. If your branding statement could describe anyone in your field, it’s not doing its job.   𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 𝟰: 𝗖𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂’𝗹𝗹 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗴𝗮𝗶𝗻? This is where specificity becomes your best friend. ☐ Every bullet follows Challenge → Action → Result ☐ You used SIZE metrics (team of 15, $1.2M budget) ☐ You used TIME metrics (reduced from 5 hours to 30 minutes) ☐ You used SCALE metrics (6 concurrent projects, 3 departments) ☐ You used QUALITY metrics (4.9/5 satisfaction score) ☐ Zero bullets start with “Responsible for” ☐ Results are specific enough to be believable and verifiable   𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: The more specific you are, the more believable your results. Vague claims feel like fluff. Specific numbers feel like proof.   𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲 When a hiring manager scans your resume, their immediate thought should be: “𝘛𝘩𝘪𝘴 𝘪𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘰 𝘐’𝘷𝘦 𝘣𝘦𝘦𝘯 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳.”   If your resume doesn’t check all 20 boxes, you’re making them work too hard to see your value.  bAnd when they have to work too hard, they move on to someone who made it easier.

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Combating Ageism in Your Job Search:Advice from Jessican Holbrook Hernandez

by David Marwick, KempMillJobAssist November 18, 2025 ​In a November 18, 2025, article, Jessica Holbrook Hernandez offers advice on how to combat ageism in your job search. In The Complete Guide to Combating Ageism in Your Job Searchstyle=”font-weight: 400;”>, she suggests specific actions you can take in revising your resume and job-search strategy. Then, she lists four common fallacies about older job-seekers and ways to combat them. Finally, she provides a case study of how her team put these suggestions into practice to help a 61-year-old job-seeker land a job. Part 1: The Age-Smart Resume Framework Your resume might be aging you before anyone reads your accomplishments. Here’s how to fix it: — Trim your timeline >– Rewrite your summary — Modernize education She says:  “You don’t have to erase your history. You just have to present it in a way that lets employers see your value, regardless of your age.” Part 2: Age-Smart Job Search Strategies Even with a perfect resume, WHERE and HOW you search matters just as much. — Target companies that actually value experience — Bypass the ATS age trap — Reframe “overqualified” — Use your network differently —  Address the elephant directly The Myths They Believe (And How to Bust Them) — “Older workers can’t learn new technology” — “They’re just marking time until retirement” — “They won’t fit our culture” — “They’re too expensive” You can read the articlet at https://www.linkedin.com/pulse/complete-guide-combating-ageism-your-job-search-jessica-axmue/ Jessica is the founder of www.GreatResumes.Fast You can learn more about her at https://www.linkedin.com/in/jessicaholbrook/

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Showing Promotions and Other Internal Moves on Your Resume

by David Marwick, KempMillJobAssist 06.20.25 If you have been promoted or otherwise moved within your company, here’s the best way to present those moves without looking like a job-hopper. Job-hopping is conventionally defined as moving rapidly from one job to another, staying at each job for a relatively brief time. Although this practice is more common than it used to be, it can still raise doubts in a prospective employer’s mind about whether to invest substantial sums in hiring, on-boarding, training, and retaining you. To show promotions and other internal moves without looking like a job-hopper, you show your total tenure at your company, with the title/company name/location flush left and the dates of your total tenure there flush right. You present each role within the company below that, indenting the title from the left and the dates from the right. XYZ Corporation, Somewhere, MS 2010 to present[www.XYZCorporation.com]Director, Safety Systems 2020 to present Xxx Xxx Xxx Associate Director, Aviation Safety Systems 2015 to 2020 Xxx Xxx Xxx Assistant Director, Fuselage Safety Systems2010 to 2015 Xxx Xxx Xxx This clearly demonstrates that these moves were within one company. Another way to accomplish this is by capitalizing (and even bolding) the name of the company and not indenting the titles of the various roles: XYZ CORPORATION, Somewhere, MS2010 to present[www.XYZCorporation.com]Director, Safety Systems2020 to present Xxx Xxx Xxx and so forth These formatting options clearly demonstrate that you were not a job-hopper.. For further reading“How To Effectively Show Promotions On Your Resume,” by Job Success Network, March 27, 2025https://www.youtube.com/watch?v=2Y2-FFGH3fg “How To Show Multiple Jobs At Same Company On Resume,” by Sharon Smith, September 7, 2021https://www.youtube.com/watch?v=XANzwo2_-Xs “HOW TO SHOW MULTIPLE JOBS AT THE SAME COMPANY ON YOUR RESUME.” by KISSS Career Coaching, October 2, 2019https://www.youtube.com/watch?v=qgBmOPSxhzA

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